01Match the campaign to a real objective
Decide what the campaign should achieve before choosing a format: awareness, a useful site visit, an enquiry or a purchase. Define the audience, offer and destination together. An advert cannot compensate for a page that does not explain what happens after the click.
Zenexa’s documented social offering includes Facebook and Instagram advertising. Other platforms should not be assumed to be included. Campaign scope, creative work, account access and media budget are agreed separately from ordinary content publishing.
02Keep account and budget ownership clear
The business should understand who owns the advertising account, payment method, page and tracking configuration. Use appropriate role access rather than sharing passwords. Record campaign limits, approval responsibilities and the process for pausing spend.
Separate advertising spend from management, production and landing-page costs. State currency and tax treatment in the proposal. A test budget should be an approved spending limit with a learning purpose, not a promise that a fixed amount will produce a certain number of sales.
03Prepare creative and the landing journey
Use accurate claims, suitable imagery and a clear action. Check that the destination works on mobile, explains the offer and provides the relevant business information. The business must approve promotion conditions and any customer testimonial used in the advert.
Review the current Meta Advertising Standards before launch. Platform approval and delivery are controlled by Meta, and the rules may affect the product, targeting and wording that can be used.
