Organise around the community’s tasks
A club website serves several groups with different questions. New families need age-group and registration information; current members need news and practical updates; sponsors need a clear presence; volunteers need accessible governance and contact information. Structure those tasks so the next step is understandable without knowing the club’s internal organisation.
Seasonal content needs an owner. Outdated registration dates or last season’s contact details can create unnecessary work for volunteers. Keep routine information separate from news so important instructions remain easy to find.