Section 01 // A CLOSER LOOK / YOUR NEXT CHAPTER

Give search a clearer path through your website.

Find the crawl, indexing, structure and performance problems that prevent a useful website from being understood and used.

Let’s talk about it Explore our work

START WITH THE RIGHT QUESTIONS

Make the plan
fit the purpose.

Separate access from ranking

A technical review begins by checking whether the intended pages can be fetched, rendered and considered for indexing. Review status codes, robots directives, canonicals and sitemap entries together. A page can return 200 and still be noindex; a URL in a sitemap can still redirect elsewhere.

Indexability is a prerequisite rather than a promise of search performance. The business still needs useful pages that match its audience’s questions. Google’s SEO Starter Guide describes the foundations without a guaranteed ranking formula.

Review structure and important templates

Map how visitors and crawlers reach service, product and article pages. Check descriptive internal links, breadcrumbs, pagination and duplicated parameter URLs. Review representative templates as well as individual important pages; a shared defect can affect a large part of the site.

For a store, examine product variations, filtering and category paths. For a content library, examine archives, obsolete articles and orphan pages. The recommendations should follow the actual website rather than copy a generic checklist into a report.

Measure performance in context

Use lab tests to diagnose a page under recorded conditions and available field data to understand real-user experience. Distinguish LCP, INP and CLS from a single Lighthouse score. Review images, scripts, fonts, caching and server behaviour according to the measured bottleneck.

Do not remove useful content merely to improve a score. A fast page with an unclear offer can still fail customers. See our site review checklist for the wider journey and migration considerations.

A SHARED WAY OF WORKING

A clearer path
from here.

Discover

We listen first. Your business, your customers and what needs to change.

Strategy

A clear scope, realistic priorities and a plan you can hold us to.

Build

Design, development or campaign work, with room for your feedback.

Grow

Ongoing support and reporting that help you decide what comes next.

See the
bigger picture.

Turn the audit into tested changes

Each finding should include evidence, affected URLs, an explanation of impact and an acceptance check. Group shared-template fixes separately from content decisions. Agree whether implementation is included and which platform or hosting access is required.

After a change, repeat the relevant check and monitor search reporting over a suitable period. Submit the current sitemap and inspect important URLs where access is available. Bring the website and any known traffic changes to your project brief so the review starts with the right questions.

FAQ

Does every warning need fixing?

No. Prioritise issues by their effect on access, important user tasks and useful content. Some tool warnings are contextual suggestions.

Can a technical audit explain every traffic change?

Not by itself. Demand, competitors, content changes and search-system changes also matter. Combine technical evidence with the site’s search and business data.

NEXT CHAPTER // STUDIO CONNECTION

Let’s build your
next chapter.

Let’s make it happen

A website, a growth plan or the systems behind it. Tell us what you have in mind.