Section 01 // A CLOSER LOOK / YOUR NEXT CHAPTER

Know what needs attention first.

A useful SEO audit explains what is happening, what matters and how each proposed fix will be checked.

START WITH THE RIGHT QUESTIONS

Make the plan
fit the purpose.

Start with the business question

An audit for a new launch differs from an investigation into a traffic drop. Record the important services or products, recent changes, target audience and known problems. Ask which pages should generate enquiries and which provide supporting information. This keeps the review connected to the business rather than a tool’s total warning count.

Access to Search Console and analytics can improve the diagnosis. A public-only review should state what it could establish and which questions remain open. Missing access is not evidence that a hidden system is broken.

Cover content and technical foundations

Review crawl access, indexing directives, canonical URLs, redirects, sitemaps and important internal links. Inspect shared templates and mobile journeys. Examine whether commercial pages explain the offer, whether articles fulfil their titles and whether evidence supports factual claims.

Check the distinction between a confirmed error and a recommendation. A 404 for an intentionally retired page is not the same as a broken menu link. A long title is a readability question, not a universal character-limit violation.

Make the report actionable

For each material finding, provide the affected URL, observed evidence, likely impact, a recommended action and a close-out test. Identify whether the work belongs to content, development, hosting or the business owner. Keep uncertain interpretations separate from confirmed defects.

A prioritised report should make trade-offs easier. Correct index-blocking mistakes and failed enquiry paths before spending time on cosmetic suggestions. Where several pages share the same defect, explain the template-level change rather than presenting hundreds of duplicate tasks.

A SHARED WAY OF WORKING

A clearer path
from here.

Discover

We listen first. Your business, your customers and what needs to change.

Strategy

A clear scope, realistic priorities and a plan you can hold us to.

Build

Design, development or campaign work, with room for your feedback.

Grow

Ongoing support and reporting that help you decide what comes next.

See the
bigger picture.

Agree implementation and follow-up

Confirm whether the engagement covers the audit only, implementation or both. Keep a pre-change record, test fixes and update their status with evidence. Search changes take time to interpret and can be affected by unrelated factors, so define a review period and avoid guaranteed recovery promises.

Our technical SEO and local SEO pages explain common areas of work. Share the website, recent changes and the question you need answered through your project brief.

FAQ

Will an audit automatically improve rankings?

A report identifies decisions and work. Improvements depend on appropriate implementation, content quality, demand and factors outside the website.

What do you need from us?

The site URL, business priorities, known changes and access arrangements where relevant. Account access should be granted through a controlled process, not by sending passwords in an enquiry.

NEXT CHAPTER // STUDIO CONNECTION

Let’s build your
next chapter.

Let’s make it happen

A website, a growth plan or the systems behind it. Tell us what you have in mind.